The CEO. Reimagined.
Sign-ups
Higher-than-expected internal programme sign-ups
Engagement
Company-wide engagement and conversation sparked
Alternative
Memorable alternative to traditional internal communications
Internal WebAR avatar activation
Through our collaboration with Smyle, Playbound delivered a bold internal campaign designed to cut through workplace noise. Instead of another email announcement, employees experienced their CEO appearing directly on their desks through WebAR.
Client
Smyle
Industry
Marketing
The challenge
Internal communications often struggle to engage. The client needed to launch a new internal programme in a way that felt innovative and impossible to ignore. It had to spark conversation, drive sign-ups and feel memorable rather than mandatory. Standard formats would not cut it.
The Solution
Playbound recreated the CEO as a stylised 3D avatar, balancing recognisable likeness with a warm, cartoon edge. Using motion capture and precise audio syncing, we built a WebAR experience that allowed employees to scan any flat surface and watch their CEO appear in their physical space to deliver the announcement. Once complete, a clear in-experience call to action drove users to learn more and sign up.
