TikTok and Snapchat social media filters.

We create high-impact AR filters for TikTok and Snapchat that spark interaction, drive shares and turn passive viewers into active participants.

Social AR is where brands stop talking and start playing.

If you’re looking for a Social AR agency that understands culture, platform behaviour and performance, hey, we’re here.

About Playbound

Explore our work

Trend-native concepts

Face-first creativity

Gamified for shares

Optimised for performance

What is social AR?

Social AR lives inside platforms like TikTok and Snapchat.

It uses augmented reality face filters, world effects and interactive mechanics to create playful, camera-first experiences your audience can use and share.

It’s not an ad people skip. It’s an experience they choose to play with.

Platform-native AR

Face filters and interactive effects

Opt-in engagement

Get in touch

How we make Social AR unmissable

TikTok AR Filters

TikTok is built for participation.

We design TikTok AR filters that tap into trends, reactions and creator behaviour. From reactive face filters to gamified challenges, everything is built for shareability.

Face Filters

Beauty effects. Transformations. Character swaps. Expressive overlays.
Built to feel native, not forced.

Gamified Filters

Tap-to-play games. Score challenges. Head tilts. Blink triggers.
Perfect for product launches, music drops and campaign moments that need momentum.

We handle concept, 3D design, development and deployment through TikTok Effect House. You get a filter built to perform, not just exist.

Discuss your TikTok filter

Snapchat AR Filters

Snapchat is where AR started popping off.

We build Snapchat Lenses that blend face tracking, world tracking and interactive gameplay for deeper engagement.

Face Lenses

Hyper-accurate tracking. 3D overlays. Cosmetic try-ons.
Ideal for beauty, fashion and character-driven campaigns.

Gamified Lenses

Interactive mini-games, quizzes and unlockable experiences.
Designed to increase dwell time and encourage repeat plays.

Whether it’s a branded Lens, a product try-on or a full gamified activation, we build Snapchat AR that feels effortless and addictive.

Discuss your Snapchat filter

Why brands invest in Social AR

Social AR filter creating real audience engagement

Real engagement

Social AR filters are interactive by design.

Users don’t just view them. They activate them. That attention creates longer dwell times and stronger engagement than static content.

Built-in distribution

Every user becomes a creator.

When someone records with your branded AR filter, it gets shared to their audience. That’s organic reach powered by participation.

Cultural relevance

TikTok and Snapchat move fast.

Social AR lets your brand show up in a way that feels current, playful and platform-native..

Measurable performance

Impressions. Plays. Shares. Average play time.

Social AR campaigns come with trackable data, so you can see exactly how your filter performs.

Got a project? Let’s get started

Start your project

What we deliver?

Social AR that’s built to perform.

From reactive TikTok face filters and gamified challenges to Snapchat Lenses and virtual try-ons, we create interactive Social AR built for reach, replay value and real engagement.

TikTok AR filters & gamified effects

Snapchat Lenses & branded face filters

Interactive Social AR games

Virtual try-ons for beauty & fashion

Campaign-led AR strategy & creative

Start your project