Why Go Social with AR?

Social AR lets your audience experience mind-blowing effects right inside their favourite apps like TikTok and Snapchat. It turns passive scrolling into active sharing, transforming your audience into hype-building, content-creating machines.

How We Make Social AR Unmissable

Face Filters

Beauty tweaks? Bold face-morphs? Your brand’s front and centre on their face (literally). Perfect for Snapchat and TikTok trends, where being seen is the game and boosting your audience interaction is the aim.

Randomisers

The “What [X] Are You?” effect never gets old. Randomisers keep people playing, sharing, and talking—whether it’s predicting their festival vibe or which flavour they are. TikTok thrives on this stuff, and so will your brand. A well-crafted randomiser linked to your campaign can quickly become a viral sensation, generating widespread brand association and recognition.

World Effects

Drop your product right into people’s homes—virtually, of course. Imagine a 3D version of your product chilling on their desk, ready to explore and share. It’s showrooming but without the showroom. Perfect for Snapchat and TikTok’s AR tools, transforming your product into a shareable moment and providing a direct, immersive experience.

Portals

Take your audience somewhere unforgettable. Step into your brand's world with a 360° AR portal—whether it’s a digital pop-up shop, a themed launch event, or a branded fantasy land. Big on storytelling and even bigger on shareability.

Games and Try-Ons

Why just show off your product when you can make it fun? Think TikTok challenges where users score points with your brand or Snapchat try-ons where they can model your latest collection. It’s interactive, shareable, and keeps your brand top of mind.

The Result

We turn passive viewers into active participants. Whether you want more eyeballs, higher conversions, or better brand love, Social AR makes it happen. Let’s create experiences your audience can’t help but share.

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Why Playbound?

At Playbound, we don’t just make AR. We create scroll-stopping, share-inducing, talk-of-the-feed experiences. Here’s why we’re different:

01 / 05

Unreal creativity:

Our AR experiences grab attention, spark curiosity and drive action—no boring filters here.

Seamless integration:

Everything we create fits right into social apps for effortless audience engagement.

Audience-First Focus:

We build AR that feels personal, fun and impossible to ignore.

Big Share Energy:

Designed to go viral—our AR gets your brand in front of friends, followers and everyone else.

Data-Driven Impact:

We don’t just make cool stuff—we track, measure and optimise for results that matter.

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Case studies

Proof is in the play

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Humanscale

Social AR

Humanscale, a carbon-neutral office furniture company, wanted to educate and encourage eco-friendly practices during Earth Week. They created a "randomizer" filter cycling through 11 steps for sustainable daily tasks. Each video revealed a different step, inspiring users to post follow-up videos implementing the steps. This trend generated significant user content and led to a highly successful social media campaign for Humanscale.

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2/03

ALULa

Social AR

During the 2023 AlUla Arts Festival, “FAME: Andy Warhol in AlUla” marked the first display of Warhol's art in Saudi Arabia. To promote the event, we created a social AR filter that placed users inside Warhol’s paintings. Collaborating with the Andy Warhol Foundation, we recreated four paintings in AR, allowing users to switch between them in real-time. The filter was used over 10,000 times, with resulting videos exceeding 1 million views, effectively increasing exhibition awareness and attendance.

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3/03

OPPO x National Geographic x Disney

Social AR

For the release of the new Find X5 Pro, OPPO collaborated with National Geographic to create a social media filter that highlights the night mode camera feature. The filter assigns a nocturnal animal, shows a flash, and reveals a night-time image of the animal. Users can tap to learn more about the animal and the camera's capabilities. Additionally, OPPO teamed up with Disney to celebrate Disneyland's 30th anniversary, creating an AR experience showcasing fireworks and the night mode camera's quality.

Got questions?

What platforms support Social AR?

Major social platforms like Instagram, Snapchat, and TikTok are prime for Social AR experiences. If your audience is there, we’ll make sure your brand is too.

How do Social AR campaigns drive results?

By blending engagement and shareability, Social AR transforms users into ambassadors. The result? Boosted brand visibility and higher conversions.

Can my campaign be customised?

Absolutely. Whether it’s a themed game, product showcase, or a full-on immersive experience, we design AR tailored to your brand’s needs.

Do I need an app to make this work?

Nope! Social AR lives right within users’ favourite apps, ensuring no barriers between your brand and your audience.

How do I measure success?

We’ll set you up with analytics to track engagement, reach, and conversions, ensuring your campaign hits the mark.

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Let’s build your AR world

Ready to turn followers into fans? Let’s create Social AR magic that gets people talking, tapping and sharing.

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