The S Thing
Social AR
The S Thing is a brand dedicated to the “cool S” we used to draw as kids. They wanted something new and fun to show off their new clock so we created 2 effects. The first is a game where the user has to draw the S with the tip of their nose. This filter went viral as a challenge emerged on social media. The second effect used head tracking technology to replace the user's head with the new clock. We also created a series of CGI videos which show off the clocks using hyper realistic 3D models.