Disney Aladdin
Social AR
To celebrate Aladdin's 10th anniversary at the New Amsterdam Theatre, Disney asked for a social AR experience to create hype. We highlighted the magic trail from the lamp, a key feature in the play. The front camera immerses users in a magical purple environment with the trail wrapping around them. In the back experience, aiming the camera at the Aladdin logo reveals the trail wrapping around the letters. This works on the program cover and billboards around NYC, generating thousands of videos.
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